Jerks

A jerk is someone who doesn't care about social standards. They'll either deliberately act to anger or provoke others or won't care that what they say or do angers others. Simply being a jerk does not qualify for being a villain, they must also do nasty things beyond provoking people. This is in direct contrast to Affably Evil where a villain is genuinely polite and friendly and similar to Faux Affably Evil where a villain has enough self-control and pragmatism to hide their unpleasantness under a veneer of civility.